Beyond Distribution
We build value around those who work in the kitchen every day.
ITALIAgroupe, in addition to distribution, develops parallel activities to concretely support restaurant professionals.
We create opportunities for meeting, collaboration, and visibility that put the work of chefs and pizza makers at the center.
For us, simply distributing products is not enough.
We need to create the conditions for those products to generate real value.
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FOODIE
The ecosystem takes shape
We build value around those who work in the kitchen every day.
FOODIE is the operational arm of an initiative launched by ITALIAgroupe, designed to take product value beyond mere distribution and transform it into tangible gastronomic and social experiences.
It is an Italian association bringing together food enthusiasts and industry professionals with a clear goal: to create real value around the work of restaurateurs and pizza makers.
Through FOODIE, ITALIAgroupe supports bespoke social events where the venue takes center stage in a complete experience: exclusive menus, a carefully curated atmosphere, and a select audience filling the restaurant.
Every event is designed to generate concrete results.
FOODIE handles promotion by engaging a network of influencers, photographers, and journalists who tell the story of the evening—before, during, and after the event—thereby amplifying its visibility.
The result is not just a successful evening, but a system that delivers:
new customers
greater visibility
quality content that can be reused over time
stronger positioning for the venue
Because, for ITALIAgroupe, distributing products is not enough.
It is essential to create the conditions for those products to generate real value.
And that is precisely the role of FOODIE.
From the table... beyond the table
Through FOODIE we enhance the work of professionals by creating opportunities for meeting, conviviality, and gastronomic culture.
But we asked ourselves a question.
Why should this enhancement stop when the customer leaves the premises?
Every take-out pizza...
each dish delivered...
carries someone's work with it.
We decided to make it visible with: PIZZA IDENTITY
The pizza leaves the shop. Identity must follow.
We have developed a system that transforms the pizza box
in an active communication tool.
Every takeaway pizza becomes an opportunity to:
• valorize the pizza chef
• tell the story of the pizzeria
• create continuity with the customer
Direct access via QR Code
